Authored by Cyan Health, now part of Lumanity
The multiple forces dramatically reshaping the healthcare industry show no sign of abating. Influence continues to shift from providers to payers. Health plans are consolidating and new, unconventional players—from Amazon to Clover Health—are taking the field. New contracting, provider, and fee-structure models are proliferating as the health system sheds the volume paradigm in favor of one focused on value. Against this kaleidoscopic backdrop, old payer-marketing strategies and toolboxes are rapidly becoming obsolete. At the same time, change is opening the door to new opportunities.