Solutions Asset optimization & commercialization

Situation

The client wanted to drive uptake of their gene therapy during regional roll out, so needed to better understand the key factors and stakeholders influencing the treatment decision process, to identify the most effective interventions

Approach

We conducted in-depth stakeholder interviews supported by real-life examples, building a multi-dimensional picture of the pathways and processes involved in treatment selection

Outcomes

We produced robust insights outlining the key factors and stakeholders driving and inhibiting prescription of gene therapy, and provided the client with a set of strategic and stakeholder-directed recommendations