We are committed to cracking the code on the future of healthcare by revolutionizing how value is generated, demonstrated, and communicated to unlock the full potential of your brand and your company. Our unique perspectives and agile approach—amplified by Expert-Directed AI™ and purpose-built technology, backed by ISO 42001 certification for responsible AI—equip you to thrive in an ever-changing healthcare marketplace by accelerating and optimizing access to life-changing medicines.
At the Heart of Breakthrough Value
Patients
We believe patients are at the core of every breakthrough. We ensure transparent engagement, seamless processes, and fair treatment, upholding the highest standards in respect, inclusion, and advocacy.
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Expertise
Our data luminaries, subject matter experts, and proven problem solvers are market-shaping thought leaders who engineer breakthrough value, accelerating access to life-transforming treatments.
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Technology & AI
We believe intelligence is anything but artificial. Through Expert-Directed AI™, we unite human insight with advanced technology to create safe, transparent, and impactful solutions. Powered by GAIL, our secure platform, we turn expertise into lasting value.
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How we create breakthrough value

Our Approach

Our capabilities in strategy, evidence, engagement, and technology and AI converge to create breakthrough value. By identifying key inflection points that can significantly impact value, our experts ensure that every strategic decision contributes to a medicine’s success in reaching patients and improving their outcomes.

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Our Latest Perspectives

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Whitepaper Jul 9, 2026
Beyond Claims: Dutch and Nordic Linked Data as European References for Precision Endpoints and High Impact Real-World Decisions
Real‑world data (RWD) sources vary widely in structure, coverage, and accessibility. In many large healthcare systems, including the US, France, Germany, and the UK, claims databases are the most readily accessible RWD resources. These datasets often have broad national coverage and capture coded information on healthcare utilization, diagnoses, procedures, and prescriptions, making them indispensable for large‑scale pharmacoepidemiologic research. For certain study types, however, particularly in rare diseases, precision medicine, or analyses requiring highly granular endpoints such as laboratory values, biomarker results, or staging, complementary data sources in other European countries with richer clinical detail can be advantageous.