The Client
A US-based pharmaceutical company focused on developing and manufacturing therapies for the treatment of hematological, respiratory and neurological disorders
Challenge
Having acquired the asset with only ~18 months to launch, the client needed a simple solution to rapidly build global and regional cross-functional launch plans and a user-friendly system to manage their execution – a real-time ‘’single source of truth’ to identify issues and assess readiness to launch
Approach
- Working with cross-functional global and regional teams, we developed integrated go-to-market launch plans, which were then uploaded to the Ignite™ launch management platform
- Cross-functional country and global leads were trained on how to use the platform and integrate it into ways of working
- With the plan hosted in the platform, launch teams were able to have real-time visibility on plan execution – using progress reports to identify areas of risk/success and status of interdependent activities, directing energy and resource to where it was needed to keep the plan on track
- As part of our support, we validated the plans, identifying any key gaps that needed to be addressed
- We also chaired a bi-weekly cross-functional launch planning meeting, utilizing automatically generated dashboard and activity status reports to drive launch decisions and discussion to resolve issues and bottlenecks