During the launch of a new medicine, there is so much focus on the intellectual strategy, that it’s easy to sideline thoughts about “How are we going to collaborate as a team to make this happen?”
But statistics show that strong teamwork can deliver up to 3x more shareholder value. Investing time in good cross-functional collaboration is not just a nice-to-have, it’s a must-have for successful launch teams.
“True collaboration and alignment across teams is really one of the most pivotal things you can do to drive launch success.”Kirsty Tait – Launch Excellence Consultant
In our podcast episode, “Collaboration: Who Cares Wins”, we explore the following:
- How strong internal collaboration delivers optimal launch outcomes
- Why a team ‘contract’ can transform a launch team’s ways of workings
- The role leadership plays in driving cross-functional launch alignment and how much influence it delivers to success
Join Tracey Barnes, Vice President of Launch Excellence at Lumanity, and Kirsty Tait, a leading Launch Excellence Consultant, as they untangle the intricacies of cross-functional collaboration to share what good launch teams are doing that sets them apart from the rest.
Join leading launch teams who rely on Ignite™ technology to drive their dialogue. Click here to discover more or to book a free demo.