Co-creation of a new, organizational Launch Framework Roadmap; Governance Process; Launch Readiness Review (LRR) Process; Supporting Tools / Resources; and associated Activation Plan, to embed the desired change leadership.
The Client
A newly formed International Launch Excellence (LE) Team. Partnership with the International Head of LE seeking to drive increased rigour, discipline and consistency across the organization given over 10 planned launches (new assets; new indications of existing assets) in the next 3 years.
Challenge
Following multiple Internal re-organizations and a significant launch pipeline encompassing new therapy and disease areas; more complex asset “archetypes” and competitive challenges, there was a need to establish a single, new organizational approach to launch excellence planning, governance, expectations and implementation. Co-creation of the approach was deemed critical to ensure organizational awareness and buy-in alongside an activation plan to support embedding and adoption at both above country and in-country levels.
Our Approach
- Gap analysis: Existing Launch Excellence guidance and identification of key gaps; recommendations for improvement
- Leader engagement: Comprising a series of tailored presentations to different leader audiences outlining the case for change and plan of approach
- Strategic levers: Seven overarching strategic levers defined, to inform strategic thinking and assessment to achieve best-in-class launches
- Launch framework / roadmap: Initial Lumanity build refined through a series of co-creation workshops with cross functional leaders, to define the critical strategic activities across functions from T-36 (commercialization initiation) to Commercial launch and T+6 months post launch
- Activities mapping by timepoint: Summary “on a page” of launch roadmap key strategic activities by key timepoints
- LRR Governance process: Alignment with senior leadership on proposed frequency and focus of touchpoints between above country brand teams and senior mgmt.; key in-country teams with above country brand teams. Resource toolkit developed providing guidance on wow; Key Business Questions to address; suggested attendees; pre-during-post meeting materials, to support the desired discussions
- Activation plan: Part of a broader change management and associated communications plan sharing the process “in action”; key reviews and outputs; full year go-forward LRR review schedule; leader update presentations
