On the heels of Women’s Health Month, Jackie Singley, Head of Engagement and Innovation, spoke with the team at Infegy about the importance of qualified patient journey insights for the metastatic breast cancer (MBC) community. Having the right tools is fundamental to helping clients provide greater value beyond therapeutic development and establish more authentic and meaningful connections with patient communities.
Distilling the vast amount of social chatter is often an obstacle, especially when seeking authentic patient conversation. As exemplified by MBC, this case study sheds light on listening strategies we deploy to make this important work more effective. We used Infegy to locate an active and engaged MBC community on TikTok and analyze highly qualified conversations. The result: actionable patient insights based on unique challenges, priorities, and aspirations. We encourage anyone interested in social insights to learn more about Infegy and browse other relevant case studies by visiting their LinkedIn page.