Case Studies

Opinion Leader Identification and Engagement Planning
A global biopharmaceutical company wanted to understand how influential stakeholders within the online and offline landscape for a specific type of cancer are currently engaging and influencing the wider community. Specifically, the team sought to identify who is driving discussions on- and off-line, and what those discussions look like – in order to inform scientific story evolution and optimize communications programming through engagements and activations.
Case Study Aug 8, 2021