Perspectives

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Launch Excellence Alchemy | Collaboration: Who Cares Wins
Join Tracey Barnes, Vice President of Launch Excellence at Lumanity, and Kirsty Tait, a leading Launch Excellence Consultant, as they untangle the intricacies of cross-functional collaboration to share what good launch teams are doing that makes them stand out from the rest.
Podcast Apr 3, 2023
HTA Reforms in Germany
After a bumpy road from its announcement in March 2022, Germany’s Government approved a cost-containment bill in the final quarter of 2022. Read our view on what this bill will mean.
View Mar 7, 2023
Journey to Insight and Inspiration
Patient journeys are a cornerstone for comprehensive and powerful brand plans – they offer a window into insights that inspire meaningful actions. However, too often patient journeys as they are currently practiced leave much to be desired. We've developed a approach to patient journeys in rare diseases that is uniquely insightful.
View Feb 27, 2023
Inflation Reduction Act and Potential Impacts to BioPharma
The IRA represents a landmark policy change in the United States. Shifting financial responsibilities and benefit structures will change product strategies, risk-sharing models, and behaviors. In this webinar we examine potential direct and indirect impacts to stakeholders including pharmaceutical and biotech manufacturers, payers, physicians, and patients. Watch now.
On-Demand Webinar Feb 10, 2023